On Wednesday, 21 January 2026, a press event was successfully held in Poland as part of the EU-funded programme Vegiterraneo, which focuses on information provision and promotion measures to increase the consumption of European vegetables within the EU Internal Market. The event took place at the Opolanka Restaurant & Leisure in Opole and welcomed journalists, media representatives, and key stakeholders from the agri-food and nutrition sectors.
The evening offered an excellent opportunity to present the goals and vision of the Vegiterraneo programme, emphasizing the importance of high-quality EU vegetables, sustainable agricultural practices, and healthy dietary habits. Through presentations and discussions, attendees gained insights into the added value of European vegetable production, including strict quality standards, food safety, and environmental responsibility.
The event also encouraged dialogue between producers, experts, and the media, reinforcing the role of communication in promoting informed consumer choices. Overall, the press event marked an important step in raising awareness and strengthening the presence of EU vegetables in the European market.
